Department of Agricultural Technology, 
| Name | LIN CHENG SHENG |
|---|---|
| Job Title | Associate Professor |
| 兼任主管 | 無 |
| Education Background | Ph.D., Graduate Institute of Applied Economics (formerly Agricultural Economics), National Chung Hsing University |
| Tel | +886-5-6315120 |
| Research Expertise | Agricultural Marketing, Agribusiness Management and Decision Analysis, Rural Development and Cultural Innovation, Consumer Behavior and Marketing Strategies |
| Teaching Field | Smart Agriculture Value Chain Management and Operation, Agricultural Marketing, Agricultural Economics, Internet Marketing and E-commerce, Marketing Management and Brand Operation. |
| Country | School Name | Department | Degree |
|---|---|---|---|
| 國立中興大學 | 應用經濟學系 | 博士 | |
| 國立中興大學 | 農業經濟學系 | 碩士 | |
| 淡江大學 | 產業經濟學系 | 學士 |
| Year | Paper Title |
|---|---|
| 2025 | Analysis of the Operational Efficiency of Leisure Farms with Recreational Sports Facilities, International Journal Of Ad Hoc And Ubiquitous Computing, Nov. 2025 |
| 2025 | "Big Data-Driven Operational Efficiency Analysis for Smart Aquaculture: A Dynamic Network DEA Approach Integrating AI Technologies and Leisure Fishery Economics, Big Data, Nov. 2025 |
| 2025 | A stuady on sports organizations and consumer behavior, Internation Journal of organizational Innovation, pp. 10-, Oct. 2025 |
| 2025 | Heuristic Algorithm-Based Modeling of Tourist Behavior in Leisure Farm Environments, International Journal of Ad Hoc and Ubiquitous Computing, Oct. 2025 |
| 2025 | Analysis of the Operational Efficiency of Agritourism Farms Integrating Green Restaurants and Organic Farming, JOURNAL OF INFORMATION SCIENCE AND ENGINEERING, Aug. 2025 |
| 2025 | Applying MSEM to Analyze People's Cognitive Behavior towards Virtual Reality Sport Experience, Computer Science and Information Systems, Mar. 2025 |
| 2024 | Agriculture with energy conservation and AI technology: Analysis of operational efficiency of vertical farms, Journal of Internet Technology, Dec. 2024 |
| 2024 | Analyzing the Operational Efficiency of Online Shopping Platforms Integrated with AI-Powered Intelligent Warehouses, Computer Science and Information Systems, pp. 10-, Sep. 2024 |
| 2023 | The Impact of Consumer Loyalty and Customer Satisfaction in the New Agricultural Value Chain, Agriculture-Basel, pp. 1-16, Sep. 2023 |
| 2023 | The Greener the Hotel, the Better Operating Efficiency It Has? A Sustainable Tourism Perspective, Sustainability, pp. 1-16, Jul. 2023 |
| 2018 | （2018）, The Total Economic Value of Sport Tourism in Belt and Road Development—An Environmental Perspective, Sustainability, pp. 1-14, Mar. 2018 |
| 2015 | Tourist Attractions and Tourist Loyalty to the 2013 World Baseball Classic in Taiwan, journal of Anthropologist, pp. 249-258, Mar. 2015 |
| Year | Paper Title |
|---|---|
| 2025 | Chin-Shyang Shyu, Cheng-Sheng Lin, Applications of multilevel structural equation modeling to Taiwan's Rice Heaven Tianzhong Marathon research, The 14th International Conference on Pure and Applied Mathematics, Jul. 16-17, 2025, ITA義大利 |
| 2025 | Jian-Guo Bau , Cheng-Sheng Lin, Analysis of the operating efficiency of greenhouse mushroom farms under AI automation technology, The International Conference on Intelligent Media and Sustainable Technology Management, Jul. 02-06, 2025, JPN日本 |
| 2025 | Cheng-Sheng Lin ,Chin-Shyang Shyu ,Kuei-Mei Cheng, Digital Marketing and Consumer Satisfaction Analysis of Smart Sports and Leisure Clubs, The International Conference on Intelligent Media and Sustainable Technology Management, Jul. 02-06, 2025, JPN日本 |
| 2024 | Artificial Intelligence in the Agritourism Farms: An Overview of Reviews, The International Conference on Intelligent Science and Sustainable Development, Jul. 08-11, 2024, JPN日本 |
| 2023 | 林正生 盧怡靜, 環保旅館之經營效率分析, 銘傳大學 2023 追求高教卓越國際學術研討會 2023 International Symposia on Striving for Excellence in Higher Education, Apr. 21, 2023, TWN中華民國(臺灣) |
| 2022 | 林正生, 智慧科技新零售業模式下(O2O)之消費者行為分析¬- 以阿里巴巴旗下之盒馬鮮生為例。 獲得優秀論文獎 , 2022創新創業暨經營管理研討會, May. 20, 2022, TWN中華民國(臺灣) |
| 2016 | Chih-Cheng Chen, Cheng-Sheng Lin, Chia-Hao Lee , "Evaluation the Value of Information and Communication Technology on the Green Energy Industry in Taiwan" , International conference management., Aug. 10, 2016, TWN中華民國(臺灣) |
| Project Category | Year | Project Title | Job Title | Period |
|---|---|---|---|---|
| 政府其他案件 | 2026 | 以診斷導向學習建構智慧科技驅動之農業精準管理跨領域整合能力人才培育計畫 | 共同(協同)主持人 | 2026.06 ~ 2027.01 |
| 企業產學計畫(含公營及私人企業) | 2025 | ACS-雲林海線社區綠色能源與在地永續計畫(第二年) | 共同(協同)主持人 | 2025.06 ~ 2026.05 |
| 企業產學計畫(含公營及私人企業) | 2024 | ACS-雲林海線社區綠色能源與在地永續計畫 | 共同(協同)主持人 | 2024.06 ~ 2025.05 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| 第三名 | 2024 | 永續行動獎:竹木循環 願碳淨零(銅級) | 農業部 |
| 第一名 | 2024 | 台灣永續行動獎 :共創合作農業新經濟 (金級) | 農業部 |
| Year | Book Title |
|---|---|
| 2010 | 陳志成，林正生，林美惠，李家豪, 經濟學概論, 明道大學出版中心, 978-986-6468-11-7, Aug. 2010 |
| Service Name | Service Type | Service Unit | Participation Status | Area | Service Start Date | Service End Date |
|---|---|---|---|---|---|---|
| 學術專業服務 | 其他 | 金門大學 | 2027-03-01 | 2027-03-02 | ||
| 學術專業服務 | 擔任國內專業期刊編審及評審 | 嶺東科大通識學刊 | 2027-03-01 | 2027-03-02 | ||
| 學術專業服務(碩士論文口試委員) | 其他 | 中興大學 | 2027-03-01 | 2027-03-02 | ||
| 學術專業服務 | 擔任政府機構專業委員會委員 | 農委會計畫審查委員 | 2026-01-01 | 2027-01-31 | ||
| 2025年度農業輔導顧問 | 擔任校外公民營機構顧問或委員 | 雲林縣農業經理人協會 | 2025-01-01 | 2026-12-31 | ||
| 113年度農業推廣教師 | 其他 | 國立虎尾科技大學農業研究及推廣中心 | 2025-01-01 | 2026-12-31 | ||
| 學術專業服務(碩士論文口試委員) | 其他 | 弘光科技大學 | 2025-07-08 | 2025-07-08 | ||
| 統測命題委員 | 擔任專業考試典試人員 | 技專校院入學測驗基金會 | 2024-04-01 | 2024-04-29 | ||
| 資訊組長 | 擔任學會行政職務 | 中華永續農村協會 | 2024-08-15 | 2026-08-14 | ||
| 農業輔導顧問 | 擔任校外公民營機構顧問或委員 | 雲林縣農業經理人協會 | 2024-01-01 | 2024-12-31 | ||
| 農業創生教師社群 | 其他 | 國立虎尾科技大學專業教師成長社群 | 2023-01-01 | 2023-12-31 | ||
| 農業輔導顧問 | 擔任校外公民營機構顧問或委員 | 雲林縣農業經理人協會 | 2023-01-01 | 2023-12-31 | ||
| 112年度農業推廣教師 | 其他 | 國立虎尾科技大學農業研究及推廣中心 | 2022-01-01 | 2023-12-31 |
| Course Title | Class | Reference Link |
|---|---|---|
| 農業經營與管理 | 四農科系三攜 | https://tqas.nfu.edu.tw/course_schedule/detail/11517382 |
| 農業經營與管理 | 四農科三甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11511745 |
| 農業財務管理 | 四農科二甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11511738 |
| 人工智慧與資訊科技應用 | 四農科一甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11511715 |
| 文化與綠色生活地圖 | 通識 | https://tqas.nfu.edu.tw/course_schedule/detail/11510623 |